About Us

Is there anything more quintessentially American than denim? Any fabric more iconic?

Born from a deep love of denim and years of expertise in the industry, two friends set out to create a brand with a singular mission: to design the perfect-fitting jean that honors the legacy and spirit of this timeless fabric

Morrison Denim celebrates the glamour and grit of denim through hand distressed details and innovative washes, paying homage to the American spirit. Each pair tells a story-rooted in the history yet crafted for the present

Inspired by denim’s evolution—from the utilitarian workwear of its origins to the rebels of the '50s, the counterculture of the '60s, and the runways of legendary fashion houses—Morrison Denim strikes a balance between edge and refinement. Every wash, detail, and silhouette is thoughtfully designed to reflect the individuality and spirit of its wearer.

At Morrison Denim, we don’t just create jeans; we craft a legacy. Every piece is a tribute to the fabric’s storied past and a call to those bold enough to write their own story

This is denim, redefined.